We see it in politics, we see it in business and we see it in IT. Company A attacks and disgrace Company B. Company A gathers with Company C to get more power to harras Company B. Both Company A, B and C delivers X (something (or everything? ;) (see earlier blog post))) to similar level of price, quality.
Of course you have to defend yourself if getting attacked. But who do you think truly deliver the best X; the one who attacks or the one who tell their strength and what you can do with it? Who do you think is the best buddy to run your country or deliver IT services to you?
Attack is the best defense?! Sorry...so old.