Thursday, 29 December 2011

2012. How about my predictions?!

On Sunday morning 2012 hits us. A lot of lists and posts prevail about predictions in and about IT, cloud, Internet and more. I will give you some of my thoughts. They are based on my experience, things I read and hear off. The text itself is based on my trend notes written in TeleComputing’s Q4 newsletter and is now translated and in some places modified. I’m focusing more on some short basic to think about’s and reminders more than specifics like cloud, Big Data, Eco systems, BYO or social networking. Mine last longer than 2012 and point especially to service providers and the C-series.

A lot of things happening on the IT-market; what’s present, will increase and evolve in the future? Service provider’s needs to better listen and understand its customers core business and the C-series needs to better understand IT and how it can support the companies’ core business. We all have to be better prepared and plan for the future in time.

It’s very important that techniques to deliver IT as a service is secure, reliable and available because the service should be ditto. It also has to be modular, scalable and flexible to be able to support services from different ISV and sources, also through different techniques to different type of devices because of the consumerization trend BYO (Bring Your Own). Though; techniques are ”secondary”, don’t misunderstand me. Techniques are very important for the IT-department, the service provider (Cloud or not). To the customer it is the support to core business, functionality and availability that is important. This creates demand on the actors on the service provider market and IT departments; simple, functional and reasonable invoicing processes have to exist, and most important; the soft services like Service Desk, change management, perceptiveness, coordination and governance have to be excellent. The Orchestrator role is so important. It’s in these areas the settlement of being an actor on the service providing market or not.


The actor is either a service provider or an IT manager/-department. As a CxO; use it like a check list.

  • The actor must be able to describe how a service brings benefits for the customer and how it kills the customers’ pains. Customer: “What’s in it for us?”
  • The actor must be able to describe and motivate why underlying old techniques need to be upgraded or replaced to meet the future.
  • The CIO role is more business- than technique oriented. The technique is the actors pleasant ”concern”, and it should be transformed to the CIO as business.
  • The actor should be the customers’ market listener and whisperer. The actor should be a part of and contribute to increase the customers’ efficiency and productivity.
  • CxO, not only CIO; you have to understand what IT can do for your business. You have to understand; availability and service hours are not for free.
  • The actor should support the customer to be an attractive employer. People, especially young people, now a days looks of what the employer can do for them to succeed. Without good employees you as an employer won’t succeed in the future. Providing an attractive IT environment and policy is an important ingredient to attract the best.
  • The actor should be the trusted adviser. Some might say it’s a buzz word but partnership between the customer and the actor is a very important key to successful IT as a Service. But never forget, it happens to often and the service provider wakes up with a horse head in the bed; it really takes two to tango!
  • Standard becomes customized, customized becomes standard.
    My prediction is that standard services will increase and customized decrease. Because of economic and integration reasons this change will come, it is too expensive and complex to customize. Companies will customize their organization to the service opposite to the reverse, it’s a change but it has to be done. At the same time the standardized services become more customizable with standardized interface to integrate two or more systems /services.

This is my last post 2011 and I will be back 2012.

May your service provider be good to you next year too.
Happy New Year!

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