Sometimes they pops up... often by articles read during a day. Here is my #CloudWisdom 14:
PaaS M-/SP's; Look at the opportunity to provide PaaS to SaaS SP's. Become a SaaS platform provider and support the application providers to reach the cloud.
Application providers; Contact M-/SP's. Can they provide a PaaS; grab the opportunity to reach out in the cloud with your application. Become a SaaS provider in the cloud without building from zero or IaaS.